year. 2007
client. Marcolin
agency. Avenue20
work. art direction, animation (freelance)
Marcolin Group has teamed up with Ferrari for a line of Ferrari Eyewear that reflects the auto manufacturer’s sporty, luxe image. The sun collection contains 11 unisex frames that fall into two groups—Luxury and Sport Elite. The Luxury styles, inspired by an auto interior, use such materials as leather, titanium, aluminum, carbon fiber and rubber, offer polarized lens options and are available in popular aviator and shield designs. The Sport Elite group features dramatic wraps and flying lens technology. All styles have the Ferrari Prancing Horse logo. The color palette includes the company’s signature shades of yellow, burgundy, red, white and green. The ophthalmic line has nine frames made from lightweight metals, including aluminum and beta titanium.
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